Social Media has now become an integral part of our lives. Whether you’re at work or home, with your family or on a trip with friends, you cannot escape it.
Businesses are starting to understand the true power of Social Media and many have gotten on board with creating full-fledged Social Media Plans.
Daily posts, engaging with customers in the comments, sharing quality articles, these have all become part of our digital marketing artillery. But when it comes to promoting events, we are often left stumped.
How do you promote an event on social media? What if I don’t have any advertising budget? What do I do? Is my event going to be a complete flop?
Social Media Marketing is like the Game of Thrones – One of my favorite shows on television right now that has multiple storylines that you just can’t keep up with at times.
While many of us are hooked to various storylines, we often overlook the ones that don’t seem too obvious, in Game of Thrones, it is the White Walkers, whereas, in the Social Media World, it is LinkedIn Marketing.
For many of us, tackling B2C customers is easy, we are well versed with social media platforms that cater to those needs. Facebook, Twitter, Instagram, Pinterest, our choicest weapons for battle.
But B2B customers are like strange creatures that we just can’t penetrate with our usual weapons, we need something different, something alien, it could be like that mystical sword in the Game of Thrones called Valerian Steel, we need LinkedIn Marketing techniques that work.
To help you with this, here are some of the LinkedIn Marketing Strategies that will make you look like a total boss.
Facebook messenger bots are gaining quite a reputation for capturing leads, increasing engagement among subscribers as well as taking automation to a whole new level.
Some have even gone so far as to say that it might take the place of emails as the next best marketing tool. While personally, I don’t think emails will ever lose its value for years to come, however, Facebook Messenger bots are slowly becoming a force to be reckoned with.
Deepak Kanakaraju, one of India’s leading digital marketers, recently said and I quote