How to Pay for Facebook Ads in India with Paytm

If you’re a Facebook advertiser and you live in India, you may have come across a situation where your debit card just does not get accepted by Facebook as a payment method.

This can be extremely frustrating considering that many people do not have credit cards or are not comfortable using their credit card to make payments online.

Another issue that a lot of advertisers face is that Facebook is not very helpful when it comes to giving solutions for this particular issue.

I have tried contacting their support team on numerous occasions only to receive incomplete or incorrect information from their team.

But fortunately, there is a solution. You can make payments on Facebook without a credit card however you got to get a little creative in order to make it work for you.

I am going to cover payments via Paytm, however, there are other options as well.

Do note though that not everyone gets the option to make a payment via Paytm however if you follow these steps, you will be able to transfer funds to your ad manager account in no time.

I am going to explain the steps from scratch, so you can skip those parts that are not relevant to you.

Step 1: Create Facebook Ad Account

Create a Facebook Ad Account by creating your first AD on Facebook. Click on Create Ads option and an account will be automatically created for you.

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Facebook Ads via Paytm


Once you are done creating your first AD. You can go ahead and click on the settings option. You need to select the three horizontal lines on the top left near the ‘Ads Manager’ text in order to get those additional settings.

Facebook Payment Option

Step 2: Setup Payment method using Paytm

Once you click on the settings option you will be taken to a new screen that gives you your Ad Account information.

For now, you can ignore that and click on the payment settings in the left-hand corner. In case you want to Add other Ad account roles for this account, you will find it on this tab itself on the right-hand corner.

Facebook Ads Via Paytm Updated

Once you have clicked on Payment Settings, select the Add Money button.



Then select the Paytm Wallet option.

FB ADS Paytm Wallet Option

Step 3: Add cash using Paytm

Now you need to add money to your Facebook balance

Facebook Payment

Make a Payment by following the pop-up instructions

Facebook Popup Paytm

At this point you will be taken to your Paytm account where you can add the amount of your choice. And voila, your payment will get credited to you Ad Manager account.

Do make sure that there is sufficient credit in your paytm account. If there isn’t then you need to do a funds transfer to your Paytm wallet first from your bank and then follow the above steps.


It is possible to make a payment in India even if you don’t have a credit card. Yes, the steps might seem a bit tricky however it is an ongoing issue which a lot of advertisers go through.

Now there is an option to pay via NEFT as well however there are a limited number of Banks that are listed on Facebook’s roster.

If your choice of bank is not on the list then, the Paytm route is your best bet.


19 thoughts on “How to Pay for Facebook Ads in India with Paytm

  • May 6, 2018 at 1:52 pm

    hi bro!

    In add payment method i cant find net banking and paytm. there is only credit/debit card and fb coupon. Kindly help me to add these methods

    • May 7, 2018 at 8:05 am

      Hey Viknesh, this is a common issue. The only work around is to create a new FB add account and set up payment method that way. You should then get the Paytm option

    • June 24, 2018 at 2:40 pm

      Thank you

    • June 27, 2018 at 10:02 am

      If your Facebook Ad is disapproved, I recommend creating a new Ad by following Facebooks guidelines.

    • June 27, 2018 at 10:37 am

      Please click on the link and search for an option to raise a support ticket. Ideally you should be able to create a ticket and explain the issue to Facebook. They will be able to resolve this for you.

        • June 27, 2018 at 10:39 am

          You would have to speak to Facebook about the refund. The only way to do that is by creating a support ticket.

    • June 27, 2018 at 10:40 am

      You’re welcome.

  • September 20, 2018 at 11:04 am

    hi. my paytm pop-up opens up, then gets frozen. like i can see login to paytm. but cant click on it.. what to do???

    • September 20, 2018 at 6:48 am

      Hi Deepanshi, this seems like a bug. You would have to either report it to Facebook or try using a different web browser like Chrome or Firefox to see if that helps

  • March 18, 2019 at 6:54 am

    Hi Odell, Thanks for this blog. I am having issues using my credit and debit card for India billing of FB Ads. Is this is a common problem? Is PayTM the only way to resolve this?

    FB Support and the banks are both blaming each other. I keep getting the message transaction failed on FB. I have tried multiple cards. I can’t even delete my payment method as there is an amount outstanding so FB isn’t letting me do it.

    • March 18, 2019 at 7:15 am

      Hi. Yes it is a common problem with Facebook. The work around is to create a new id and follow the steps I mentioned in the article. Other than Paytm, you should also get a Netbanking option. That’s what I use.

      • March 29, 2019 at 5:37 pm

        Through Paytm can we do international transactions. How funds will transfer for any sales? Whether it will go to Paytm wallet or direct bank.


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