Moment Marketing! The term might be familiar to you or completely alien, however, if you have spent any time on social media ( And I know you have), I can guarantee that at one point or the other, you may have come across a fine example of moment marketing without even realizing it.
Moment marketing if used well, can be an excellent way to create highly shareable social media content that will get your audience engaged and excited about your brand.
The internet is a vast level-playing field for businesses. With 4.021 billion users in 2018, there is no doubt why the internet is one of the most preferred channels for brands to achieve their marketing goals irrespective of the type of business they are in.
It’s safe to say that people have become too dependent on technology these days. And one facet of technology that gets people from all parts of the world to engage with one another is social media.
Facebook, Instagram, Twitter, Reddit, LinkedIn, Quora, and more. These have become the netizens’ channels to express themselves, interact, grow communities, connect with like-minded people, or nourish careers. And true enough, businesses have also joined the bandwagon and took advantage of this social media uproar.
Those who are in the Digital Marketing Industry already know the importance of a Social Media Calendar, especially if you’re in India, where every celebration is taken to new levels online.
Whether you’re a brand manager, account manager, digital marketer, business owner, or an entrepreneur, I want to make sure that for the year 2019, you’re ready and prepared to ride on every notable event that trends on social media.
You have already set up your Facebook campaign, you have managed to get a few conversions but now you want to target only those people who have not taken any action on your capture page. How do you do that?
Showing your ads to people who have already filled your lead form or made a purchase on your site is not only a waste of money but can also be annoying. What you need is a customized audience so that your ads show only to those people who are left to take any action.
If you haven’t already heard, Instagram has now released its very own video platform known as Instagram TV or IGTV
The release of IGTV comes with the rapidly increasing popularity of video as a preferred form of content consumption. IGTV is set to rival the video giant YouTube and Snapchat’s discover feature.
So what’s so special and different about this new social media contender?