The internet is a vast level-playing field for businesses. With 4.021 billion users in 2018, there is no doubt why the internet is one of the most preferred channels for brands to achieve their marketing goals irrespective of the type of business they are in.
It’s safe to say that people have become too dependent on technology these days. And one facet of technology that gets people from all parts of the world to engage with one another is social media.
Facebook, Instagram, Twitter, Reddit, LinkedIn, Quora, and more. These have become the netizens’ channels to express themselves, interact, grow communities, connect with like-minded people, or nourish careers. And true enough, businesses have also joined the bandwagon and took advantage of this social media uproar.