Digital Marketing is an ever-changing field. The speed at which technology is transforming calls for a disciplined approach to tackling business challenges.
In order to get your business started and then stay ahead of the competition, conducting a SWOT analysis is absolutely necessary.
It is a method of structured planning that can be applied to a business, a product, industry, place or even an individual for that matter.
In the field of Digital Marketing, applying SWOT analysis while starting your business or assessing a product could help you understand where you stand and how to capitalize on the vast amount of opportunities within your industry.
SWOT analysis needs to be done even before you consider spending any money on a marketing campaign.
So let’s find out a little more about what SWOT analysis is and how we can apply it in the Digital Marketing spectrum.
Social Media Marketing is like the Game of Thrones – One of my favorite shows on television right now that has multiple storylines that you just can’t keep up with at times.
While many of us are hooked to various storylines, we often overlook the ones that don’t seem too obvious, in Game of Thrones, it is the White Walkers, whereas, in the Social Media World, it is LinkedIn Marketing.
For many of us, tackling B2C customers is easy, we are well versed with social media platforms that cater to those needs. Facebook, Twitter, Instagram, Pinterest, our choicest weapons for battle.
But B2B customers are like strange creatures that we just can’t penetrate with our usual weapons, we need something different, something alien, it could be like that mystical sword in the Game of Thrones called Valerian Steel, we need LinkedIn Marketing techniques that work.
To help you with this, here are some of the LinkedIn Marketing Strategies that will make you look like a total boss.