Digital marketing is now the big daddy of the most desired skill required in 2019. Almost every brand, big or small, requires marketing to garner attention and digital marketing is one of the cheapest ways of reaching out to a lot of people with minimum investment. So if you’re reading this article, then I understand that you want a piece of this humongous pie as well and are probably wondering how to make a living as a freelance digital marketer.
Digital Marketing, a few years ago may have been an alien concept, unheard off, for most people. However, now just like engineering, every third person wants to become a digital marketer, especially in India.
You’ll find thousands of so-called experts out there who claim to be gurus in digital marketing. They will lure you with promises of free ebooks, training videos, ‘secret blueprints’ that have apparently never been heard of. These are lead magnets so that you can get hooked to their products or services.
As a digital marketer and a blogger, one of the most commonly asked questions that I come across is ‘How to write for Search Engines?’ or better still ‘How do I make sure I have added enough keywords to rank well on Google?’
My answer to those questions will always be the same: Write for humans and not for Search Engines!
Now I know that this might raise a lot of eyebrows, perhaps I have even committed the ultimate crime of insulting the SEO Gods, but all I ask of you is to hear me out.