Digital Marketing, a few years ago may have been an alien concept, unheard off, for most people. However, now just like engineering, every third person wants to become a digital marketer, especially in India.
You’ll find thousands of so-called experts out there who claim to be gurus in digital marketing. They will lure you with promises of free ebooks, training videos, ‘secret blueprints’ that have apparently never been heard of. These are lead magnets so that you can get hooked to their products or services.
As a digital marketer and a blogger, one of the most commonly asked questions that I come across is ‘How to write for Search Engines?’ or better still ‘How do I make sure I have added enough keywords to rank well on Google?’
My answer to those questions will always be the same: Write for humans and not for Search Engines!
Now I know that this might raise a lot of eyebrows, perhaps I have even committed the ultimate crime of insulting the SEO Gods, but all I ask of you is to hear me out.
The 100 Day Blogging Course by DigitalDeepak is one of the most unique and comprehensive courses I have had the pleasure of experiencing in my life.
To start an article with such a direct and outrageous claim might seem a bit outlandish, however as you dig in further into the post, I will show you social proof of the things I have been able to accomplish only because of the 100 Day Blogging Course.
The course not only teaches you how to become an effective blogger in a matter of 100 Days or less (considering the course is still on), but it also teaches you multiple facets of Digital Marketing that you can start applying from Day 1 itself.
Digital Marketing is an ever-changing field. The speed at which technology is transforming calls for a disciplined approach to tackling business challenges.
In order to get your business started and then stay ahead of the competition, conducting a SWOT analysis is absolutely necessary.
It is a method of structured planning that can be applied to a business, a product, industry, place or even an individual for that matter.
In the field of Digital Marketing, applying SWOT analysis while starting your business or assessing a product could help you understand where you stand and how to capitalize on the vast amount of opportunities within your industry.
SWOT analysis needs to be done even before you consider spending any money on a marketing campaign.
So let’s find out a little more about what SWOT analysis is and how we can apply it in the Digital Marketing spectrum.