Find out exactly how much you should be spending on digital marketing every month
How much should you
spend on marketing?
Answer 4 quick questions and get a realistic monthly marketing budget in INR — built for Indian businesses of all sizes.
We use this to recommend a budget that is realistic for your current size.
Earlier stage businesses need to invest more to build visibility.
Your goal determines where your money works hardest.
Marketing benchmarks vary significantly by sector in India.
Want a custom strategy built around this budget? Let’s chat — no obligation, just clarity.
Chat on WhatsAppEnter your monthly revenue and answer three quick questions about your business stage, primary goal, and industry. The calculator applies industry-standard benchmarks — adapted for the Indian market — to recommend a realistic monthly marketing budget and shows you exactly how to split it across channels like paid ads, social media, SEO, email, and influencer marketing.
Frequently Asked Questions
What percentage of revenue should I spend on marketing in India?
Most growing Indian businesses spend between 10% and 20% of their monthly revenue on marketing. Startups and businesses scaling aggressively typically spend closer to 15–20%, while established businesses with steady revenue can often maintain growth at 8–12%.
How do I split my marketing budget across channels?
The right split depends on your primary goal. If you want leads, paid ads on Meta and Google should take the largest share. If you want brand awareness, social media and content marketing give you the best return. Our calculator automatically recommends the right split based on what you want to achieve.
Is this calculator suitable for small businesses in India?
Yes. The calculator is built specifically with Indian businesses in mind, using INR and benchmarks that reflect real marketing costs in the Indian market, not US or UK averages which are often misleading for Indian SMEs.
What if I can't afford the recommended budget?
Start with whatever you can consistently commit to every month. Even ₹10,000–20,000 a month, spent strategically, can produce real results. The key is consistency and putting your money in the right channels for your goal. If you need help prioritising, reach out via WhatsApp and we'll help you figure it out.