Freelance SEO Expert — Based in Mumbai, Working Worldwide

Your brand deserves to
rank on the first page.

I write SEO-optimised articles that attract the right traffic, build topical authority, and move you up Google rankings — wherever your business is, without bloated agency retainers.

On-page SEO that gets you found — anywhere

I specialise in on-page SEO for businesses across India and globally. Whether you're a Mumbai startup, a Bangalore SaaS brand, or a D2C business selling nationwide, every deliverable is built to rank, readable by humans, and structured for Google. Learn more about what Rightly Digital does.

SEO-Optimised Articles

Long-form and short-form content built around the exact keywords your audience searches. Every article targets a specific intent — informational, commercial, or navigational.

Internal Linking Strategy

Deliberate, structured internal links that guide readers deeper into your site, pass link equity to key pages, and signal topical clusters to Google.

External Linking

Credible, contextual outbound links to high-authority sources that strengthen your E-E-A-T signals and show Google your content is research-backed and trustworthy.

From keyword to content that ranks

1

Keyword research

I find the exact phrases your audience searches — mapped to intent and commercial value, not just volume.

2

Content brief

A structured outline with headings, target keywords, and competitor gaps your article will fill.

3

Article writing

SEO-first writing that reads naturally. No keyword stuffing — just content Google and your reader both want.

4

On-page optimisation

Title tags, meta descriptions, heading hierarchy, image alt text, and link structure — all handled.

5

Linking layer

Internal links to your existing pages. External links to authoritative sources. Nothing arbitrary.

The one thing that compounds the fastest

Off-page SEO takes months of outreach. Technical SEO requires a developer. On-page SEO — specifically content — is what you control completely, today.

I focus on what moves the needle fastest: articles that match what Google wants to rank and what your buyer wants to read. Done remotely, delivered anywhere. See the full picture at rightlydigital.com.

  • Ranks for high-intent, buyer-ready keywords
  • Builds topical authority across your niche
  • Every article is an asset that works 24/7
  • No link-building guesswork or PPC dependency
  • Works for any city, any niche, any industry
  • Results you own, not rent
Let's talk on WhatsApp
Organic traffic growth seen by clients within 6 months of consistent content publishing
100%
On-page focus — no bloated scope, no retainer padding, just content that ranks
Remote
Based in Mumbai. Delivering SEO results for brands across India and beyond

"We went from 20 admissions to 100 students in a single academic year. The content strategy Odell built was the backbone of that growth."

Mumbai Education Institute — Admissions SEO Campaign

Built for brands who take SEO seriously

I work with founders, marketing heads, and brand managers anywhere in the world — from Mumbai to Bangalore, Delhi to Dubai — who know that SEO content is a long-term asset, not a quick fix. Rightly Digital is built for brands who are ready to invest in organic growth.

D2C and e-commerce brands

Ranking for product and category keywords that bring in buyers, not just browsers — whether you sell in Mumbai or across India.

Education and service businesses

Admissions-driven content, local SEO articles, and programme-specific pages that convert — for institutions across Maharashtra and beyond.

Agencies and consultants

White-label SEO content or direct partnerships. You handle the client relationship. I handle the articles that rank.

Common questions

What is on-page SEO and why does it matter?

On-page SEO is everything you do on your own website to help it rank higher on Google — your content quality, keyword placement, heading structure, internal links, and meta tags. It is the foundation of any SEO strategy because it is entirely within your control.

Do you only work with businesses in Mumbai?

No. I am based in Mumbai, but since on-page SEO is a remote-first service, I work with businesses across India — Bangalore, Delhi, Hyderabad, Pune, Chennai — and internationally. Location does not limit what we can do together.

Do you also do off-page SEO or link building?

No. My scope is on-page only. That means I write and optimise the content on your site, build smart internal linking structures, and add credible external links within articles. I do not run outreach campaigns or sell backlink packages.

How long before I see results from SEO articles?

Most articles begin to rank within 3 to 6 months, depending on your domain authority and the level of competition for your keywords. Consistent publishing accelerates results significantly. SEO is a compounding asset — the sooner you start, the sooner it pays off.

What makes you different from an SEO agency?

You work directly with me — not an account manager relaying instructions to a junior writer. No bloated retainers, no scope creep, no generic templates. Every article is researched, written, and optimised specifically for your brand and your target keywords. You can read more about the approach at Rightly Digital.

How do I get started?

The fastest way is to message me directly on WhatsApp. Tell me your website, your niche, and what you want to rank for. I will come back with a clear picture of what is possible and what it will take.

Ready to rank higher on Google?

Tell me your niche and your goals. I will tell you exactly what content you need — no jargon, no pressure, no obligation.