How to Pay for Facebook Ads in India with Paytm

If you’re a Facebook advertiser and you live in India, you may have come across a situation where your debit card just does not get accepted by Facebook as a payment method.

This can be extremely frustrating considering that many people do not have credit cards or are not comfortable using their credit card to make payments online.

Another issue that a lot of advertisers face is that Facebook is not very helpful when it comes to giving solutions for this particular issue.

I have tried contacting their support team on numerous occasions only to receive incomplete or incorrect information from their team.

But fortunately, there is a solution. You can make payments on Facebook without a credit card however you got to get a little creative in order to make it work for you.

I am going to cover payments via Paytm, however, there are other options as well.

Do note though that not everyone gets the option to make a payment via Paytm however if you follow these steps, you will be able to transfer funds to your ad manager account in no time.

I am going to explain the steps from scratch, so you can skip those parts that are not relevant to you.

Step 1: Create Facebook Ad Account

Create a Facebook Ad Account by creating your first AD on Facebook. Click on Create Ads option and an account will be automatically created for you.

Facebook Ads via Paytm


Once you are done creating your first AD. You can go ahead and click on the settings option. You need to select the three horizontal lines on the top left near the ‘Ads Manager’ text in order to get those additional settings.

Facebook Payment Option

Step 2: Setup Payment method using Paytm

Once you click on the settings option you will be taken to a new screen that gives you your Ad Account information.

For now, you can ignore that and click on the payment settings in the left-hand corner. In case you want to Add other Ad account roles for this account, you will find it on this tab itself on the right-hand corner.

Facebook Ads Via Paytm Updated

Once you have clicked on Payment Settings, select the Add Money button.



Then select the Paytm Wallet option.

FB ADS Paytm Wallet Option

Step 3: Add cash using Paytm

Now you need to add money to your Facebook balance

Facebook Payment

Make a Payment by following the pop-up instructions

Facebook Popup Paytm

At this point you will be taken to your Paytm account where you can add the amount of your choice. And voila, your payment will get credited to you Ad Manager account.

Do make sure that there is sufficient credit in your paytm account. If there isn’t then you need to do a funds transfer to your Paytm wallet first from your bank and then follow the above steps.


It is possible to make a payment in India even if you don’t have a credit card. Yes, the steps might seem a bit tricky however it is an ongoing issue which a lot of advertisers go through.

Now there is an option to pay via NEFT as well however there are a limited number of Banks that are listed on Facebook’s roster.

If your choice of bank is not on the list then, the Paytm route is your best bet.


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