Clients Expectations VS Clients Budget

Clients can be demanding and most often than not they have huge expectations, however, when it comes to talking about the budget, it’s not always something that you can justify. Here is a visual representation of life in an agency when comparing what a client wants and how much they are willing to pay!

If you liked this video, do subscribe to my YouTube channel for more content like this 🙂

 

 

SWOT Analysis in Digital Marketing: What, Why and How!

SWOT Analysis in Digital Marketing: What, Why and How!

Digital Marketing is an ever-changing field. The speed at which technology is transforming calls for a disciplined approach to tackling business challenges.

In order to get your business started and then stay ahead of the competition, conducting a SWOT analysis is absolutely necessary.

It is a method of structured planning that can be applied to a business, a product, industry, place or even an individual for that matter.

In the field of Digital Marketing, applying SWOT analysis while starting your business or assessing a product could help you understand where you stand and how to capitalize on the vast amount of opportunities within your industry.

SWOT analysis needs to be done even before you consider spending any money on a marketing campaign.

So let’s find out a little more about what SWOT analysis is and how we can apply it in the Digital Marketing spectrum.

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How to Create a Beautiful Landing Page on WordPress within Minutes

How to Create a Beautiful Landing Page on WordPress within Minutes

A beautiful landing page can make all the difference in helping you achieve your marketing goals. It can help you capture leads, get new clients, or get the information you require from your audience.

But very often than not, we get stumped when it comes to creating a landing page. The whole concept seems complicated. 

WordPress makes things easy for its users however even then most of us fall flat when it comes to getting everything perfectly right. 

Well, today is your lucky day, because after you’re done reading this article, you will be able to create stunning landing pages for your WordPress website within minutes and for absolutely free.

The best part is that you do not require any coding experience whatsoever.

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How to Promote Your Event on Social Media for Free

How to Promote Your Event on Social Media for Free

Social Media has now become an integral part of our lives. Whether you’re at work or home, with your family or on a trip with friends, you cannot escape it.

Businesses are starting to understand the true power of Social Media and many have gotten on board with creating full-fledged Social Media Plans.

Daily posts, engaging with customers in the comments, sharing quality articles, these have all become part of our digital marketing artillery. But when it comes to promoting events, we are often left stumped.

How do you promote an event on social media? What if I don’t have any advertising budget? What do I do? Is my event going to be a complete flop?

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4 Free Digital Marketing Tools Using the ‘The Art of War’ Technique

4 free digital marketing tools using the art of war technique

The Art of War is one of the world’s most insightful military texts that was published about 2500 years ago by Sun Tzu.

To this day, the Art of War is widely used by Business Entrepreneurs, Sports Coaches, and Military representatives to help with achieving their unique business goals.

The manuscript lists a set of principles that if followed correctly claims that you can win any battle irrespective of the number of troops you possess.

In fact, these techniques had been famously used in the Vietnam War where America faced an embarrassing defeat even though they had deployed over 2,709,918 troops in the entire Vietnam Era.

Taking inspiration from the techniques laid out by Sun Tzu, here are 4 Free Digital Marketing Tools that imbibe the lessons from the Art of War

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How to Increase your Facebook Page Likes without Spending Any Money on Advertising

How-to-Increase-Facebook-Likes-without-spending-any-money-on-Advertising

Facebook has become one of the most powerful social media platforms right now with over 2.01 billion monthly active users as of June 2017, that’s a 17% increase each year.

So if you were wondering whether Facebook should be excluded from your advertising campaigns, think again.

It has undoubtedly become a force to be reckoned with however many of us who are just getting started with Facebook Marketing, struggle with increasing organic likes on our page.

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3 LinkedIn Marketing Super Ninja Strategies that will make you look like a Boss

3 Linkedin Marketing Super Ninja Strategies

Social Media Marketing is like the Game of Thrones – One of my favorite shows on television right now that has multiple storylines that you just can’t keep up with at times.

While many of us are hooked to various storylines, we often overlook the ones that don’t seem too obvious, in Game of Thrones, it is the White Walkers, whereas, in the Social Media World, it is LinkedIn Marketing.

For many of us, tackling B2C customers is easy, we are well versed with social media platforms that cater to those needs. Facebook, Twitter, Instagram, Pinterest, our choicest weapons for battle.

But B2B customers are like strange creatures that we just can’t penetrate with our usual weapons, we need something different, something alien, it could be like that mystical sword in the Game of Thrones called Valerian Steel, we need LinkedIn Marketing techniques that work.

To help you with this, here are some of the LinkedIn Marketing Strategies that will make you look like a total boss.

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How to create Beautiful Animation Videos for Free

How to create Beautiful Animation Videos for Free

Videos are slowly becoming one of the most preferred types of content consumed on the Internet. In fact, 45% of people watch videos for more than an hour on YouTube and Facebook.

Research shows that by 2019, 80% of all internet traffic will be via videos. That being said, adding videos as part of your digital marketing artillery has never been more important than now.

We all know that creating animated videos is expensive and requires a substantial amount of investment too, but what if you don’t have the budget for the same.

How do we create beautiful animated videos without possessing any animation skills and how long would it take to create such videos?

All valid questions, but you have nothing to fear because Rightly Digital is here! (sorry for my bad attempt to rhyme)

Today you will learn how to create animation videos for your website within minutes, without any animation skills and for absolutely free.

Bonus Infographic on 127 Facts You Probably Didn’t Know About Video Marketing at the end of this post

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How to start Affiliate Marketing with Amazon in 4 Minutes

How to start Affiliate Marketing with Amazon in 4 minutes

We all have this desire of creating a passive revenue stream. And to do this a lot of people take the digital route by creating a website with the aim of earning cash from Google Adsense Ads.

However earning substantial money from Google Adsense takes a lot of time, and time is something that unfortunately most of us do not have in abundance. There is another way (some might even go as far to say that it’s a better way) and it is called Affiliate Marketing.

So what is Affiliate Marketing? Let me break it down in the simplest definition out there.

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How to Think of Content Ideas for your Blog at Lightning Speed

Content Ideas Quickly

Have you ever faced this situation where you want to start your blog but you just can’t think of what to write about?

It happens to the best of us, coming up with topics for your blog can be challenging and mentally frustrating, but today with this simple technique, you’ll be able to come up with content ideas in a flash.

The first step is going to be the primary method of coming up with ideas for your blog whereas the other techniques mentioned can be used in conjunction with this.

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How to setup Facebook Messenger Bots on WordPress in 5 minutes

How to setup Facebook Messenger Bots in 5 minutes

Facebook messenger bots are gaining quite a reputation for capturing leads, increasing engagement among subscribers as well as taking automation to a whole new level.

Some have even gone so far as to say that it might take the place of emails as the next best marketing tool. While personally, I don’t think emails will ever lose its value for years to come, however, Facebook Messenger bots are slowly becoming a force to be reckoned with.

Deepak Kanakaraju, one of India’s leading digital marketers, recently said and I quote

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How To Create Stunning Images For Your Website Even If You’re Not A Graphic Designer

How to Stunning Graphics

What if I told you that by just simply adding images on your articles, you could instantly boost your views and followers to your website, unbelievable right.

Well according to Jeff Bullas, blog posts with images get 94% more views compared to articles that don’t. 94 percent! That’s huge, and all of this can be achieved by merely adding images, something so simple can achieve such outstanding results, that’s crazy!

If you’re a graphic designer or have graphic designing experience, then creating visually stunning content would be right up your alley, however, for most of us out there, graphic design is no easy task.

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4 Free Online Marketing Courses with Certificates to Kick-Start your Digital Marketing Career

Online Marketing Courses

 

The digital marketing landscape is constantly evolving and has seen a huge rise in demand for online marketers across the world.

In order to meet these demands, many institutes have started offering online marketing courses for beginners and professionals alike.

While some of these courses offered are brilliant and will definitely give you an edge in the industry, most of them can’t keep up with the ever-changing nature of the digital marketing field.

Not only are these courses outdated, they also come with a heavy price. 

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