Clients can be demanding and most often than not they have huge expectations, however, when it comes to talking about the budget, it’s not always something that you can justify. Here is a visual representation of life in an agency when comparing what a client wants and how much they are willing to pay!
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Digital Marketing is an ever-changing field. The speed at which technology is transforming calls for a disciplined approach to tackling business challenges.
In order to get your business started and then stay ahead of the competition, conducting a SWOT analysis is absolutely necessary.
It is a method of structured planning that can be applied to a business, a product, industry, place or even an individual for that matter.
In the field of Digital Marketing, applying SWOT analysis while starting your business or assessing a product could help you understand where you stand and how to capitalize on the vast amount of opportunities within your industry.
SWOT analysis needs to be done even before you consider spending any money on a marketing campaign.
So let’s find out a little more about what SWOT analysis is and how we can apply it in the Digital Marketing spectrum.
Social Media has now become an integral part of our lives. Whether you’re at work or home, with your family or on a trip with friends, you cannot escape it.
Businesses are starting to understand the true power of Social Media and many have gotten on board with creating full-fledged Social Media Plans.
Daily posts, engaging with customers in the comments, sharing quality articles, these have all become part of our digital marketing artillery. But when it comes to promoting events, we are often left stumped.
How do you promote an event on social media? What if I don’t have any advertising budget? What do I do? Is my event going to be a complete flop?
Social Media Marketing is like the Game of Thrones – One of my favorite shows on television right now that has multiple storylines that you just can’t keep up with at times.
While many of us are hooked to various storylines, we often overlook the ones that don’t seem too obvious, in Game of Thrones, it is the White Walkers, whereas, in the Social Media World, it is LinkedIn Marketing.
For many of us, tackling B2C customers is easy, we are well versed with social media platforms that cater to those needs. Facebook, Twitter, Instagram, Pinterest, our choicest weapons for battle.
But B2B customers are like strange creatures that we just can’t penetrate with our usual weapons, we need something different, something alien, it could be like that mystical sword in the Game of Thrones called Valerian Steel, we need LinkedIn Marketing techniques that work.
To help you with this, here are some of the LinkedIn Marketing Strategies that will make you look like a total boss.
We all have this desire of creating a passive revenue stream. And to do this a lot of people take the digital route by creating a website with the aim of earning cash from Google Adsense Ads.
However earning substantial money from Google Adsense takes a lot of time, and time is something that unfortunately most of us do not have in abundance. There is another way (some might even go as far to say that it’s a better way) and it is called Affiliate Marketing.
Have you ever faced this situation where you want to start your blog but you just can’t think of what to write about?
It happens to the best of us, coming up with topics for your blog can be challenging and mentally frustrating, but today with this simple technique, you’ll be able to come up with content ideas in a flash.
The first step is going to be the primary method of coming up with ideas for your blog whereas the other techniques mentioned can be used in conjunction with this.
Facebook messenger bots are gaining quite a reputation for capturing leads, increasing engagement among subscribers as well as taking automation to a whole new level.
Some have even gone so far as to say that it might take the place of emails as the next best marketing tool. While personally, I don’t think emails will ever lose its value for years to come, however, Facebook Messenger bots are slowly becoming a force to be reckoned with.
Deepak Kanakaraju, one of India’s leading digital marketers, recently said and I quote
What if I told you that by just simply adding images on your articles, you could instantly boost your views and followers to your website, unbelievable right.
Well according to Jeff Bullas, blog posts with images get 94% more views compared to articles that don’t. 94 percent! That’s huge, and all of this can be achieved by merely adding images, something so simple can achieve such outstanding results, that’s crazy!
If you’re a graphic designer or have graphic designing experience, then creating visually stunning content would be right up your alley, however, for most of us out there, graphic design is no easy task.