How to Optimize your IGTV Instagram Channel

How to Optimize your IGTV Instagram Channel

If you haven’t already heard, Instagram has now released its very own video platform known as Instagram TV or IGTV

The release of IGTV comes with the rapidly increasing popularity of video as a preferred form of content consumption. IGTV is set to rival the video giant YouTube and Snapchat’s discover feature.

So what’s so special and different about this new social media contender?

Read more

5 Copywriting Tips That Every Marketer Should Know

5 Copywriting Tips That Every Marketer Should Know

We all want to keep our readers glued to their seats. A good copywriter can make your business shine. Copy that is boring will get you nowhere.

Great copywriters have the power to convert a determined ‘No’ to an all-out excited ‘Yes!’

One of the key factors that attract people to read articles is the ad copy or subject line. 

In order to make it big in the world of advertising, only writing high-quality articles won’t suffice.

You have to be able to hook your customers first. If your readers do not notice your article, what is the point of putting in all that effort?

And even if they do end up landing on your post, how do you make sure they go through your entire Ad?

Read more

How to Pay for Facebook Ads in India with Paytm

How to Pay for Facebook Ads in India with Paytm

If you’re a Facebook advertiser and you live in India, you may have come across a situation where your debit card just does not get accepted by Facebook as a payment method.

This can be extremely frustrating considering that many people do not have credit cards or are not comfortable using their credit card to make payments online.

Another issue that a lot of advertisers face is that Facebook is not very helpful when it comes to giving solutions for this particular issue.

I have tried contacting their support team on numerous occasions only to receive incomplete or incorrect information from their team.

But fortunately, there is a solution. You can make payments on Facebook without a credit card however you got to get a little creative in order to make it work for you.

I am going to cover payments via Paytm, however, there are other options as well.

Read more

Write for Humans, Search Engines Will Love You Eventually

Write for Humans, Search Engines Will Love You Eventually

As a digital marketer and a blogger, one of the most commonly asked questions that I come across is ‘How to write for Search Engines?’ or better still ‘How do I make sure I have added enough keywords to rank well on Google?’

My answer to those questions will always be the same: Write for humans and not for Search Engines!

Now I know that this might raise a lot of eyebrows, perhaps I have even committed the ultimate crime of insulting the SEO Gods, but all I ask of you is to hear me out.

Read more